Company History

Central Finance PTE Limited started in 2010. The idea came to the Managing Director through his experience in the banking industry, when he was working for ANZ Bank as a New Accounts Officer in 1991 -1992. Together with banking experience and financial knowledge by working as a financial accountant for CJ Patel Group and CDP Courier the idea of a finance company was evolved.

Initially the name was chosen and registered with the register of companies as Central Finance PTE Limited. Later on in 2011 we opened a small office at 208 Waimanu Rd in Suva. From this small office there were accounting, administration, real- estate, consultancy and money lending that was carried out. Initially money was lent to well known friends and family who were socially obliged to have their repayments done with Central Finance PTE Limited. Later on we progressed with the products that we have.

Strategy & Vision

Vision statement

We aspire to be the finest financial services organization and to set the standard by which other financial companies operate

Mission statement

To deliver an effective and efficient financial service that exceeds customer expectations and also provides quality services and products.


Integrity – we provide services in an honest, ethical, open, courteous, caring and concerned manner, respecting all people and the free exchange of ideas.

Communication – We communicate with our customers, partners and internally to manage expectations and assure the highest levels of satisfaction. We actively seek solicit employees and customer input and respond to their concerns

Teamwork – We value the contribution our staffs makes in achieving our mission and we support and encourage teamwork and personal development to ensure a high level of competence, expertise and satisfaction.

Business goals & objectives

Specific goals that the company wants to achieve and are working to achieve.

Growth strategy


Central Finance PTE Limited has a loan or financing plan for virtually every type of consumer need. Fast, friendly service with convenient repayment terms enables our customers to realize a high level of personal satisfaction from their Central Finance PTE Limited experience. We are confident you will enjoy the great service so many of your friends and neighbors already have experienced – service that will keep you returning to Central    Finance PTE Limited. Because at Central Finance PTE Limited, “we work hard to earn your business”